(Director's Cut)

 

This theatrical brand animation was created to announce the newly rebranded VOX Cinemas and its identity across the UAE. The one minute spot airs on all 50 main screens in five locations across the Emirates.

One of the objectives of the brand animation was to showcase VOX Cinemas’ many exclusive features. Highlighting VOX MAX, the cinema’s big screen experience; VOX GOLD, the premium concept, VOX 3D; and the innovative ticketing channels, the animation emphases the unique attributes of VOX Cinemas and their commitment to offering Movies and More.

Working closely with the VOX Cinemas marketing team, we developed the spot from concept to completion. Using the new logo structure created by Wolff Olins Dubai, we gave the new identity motion for the first time.