Amr Mohammed
Art and Animation Director, Project Manager.
13 years of experience in 3D and Post Production for Media,
TV commercials, Channel branding and Cinematic for Games.
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Available for consultation in the EU and USA
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M-Denmark: +45 7146 9287
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M-Sweden: +46 7278 52176
Consultation projects
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CRETVO Enterprise - Denmark // CEO | Head of Design
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Pieces Interactive AB - Sweden // Animation Director - consultant
Objective
Introducing myself for a position as Animation Director, Art Director or Project Manager.
Qualifications and talents required for making high-end quality 3D and Animation GFX for branding, film and television or Gaming.
Education:
The Danish Agency for Higher Education and Science ................................................ 26 January 2021
Bachelor of Visual Communication – Graphic Design (Assessment Certificate) Copenhagen - Denmark
(Professionsbacheloruddannelse i visuel kom-munikation – grafisk design)
Gnomon School of Visual Effects, Games + Animation ................................................ Mar 2009 – June 2010
Animation diploma - Creature for MP (Interactive Technology, Video Graphics & VFX)
Bachelor's degree of Art and Science "Graphic Design" department. ........................ May 1996 – June 2001
Helwan University of Fine Arts, Cairo - EGYPT Grade: 89 %
GCSEs High School Education ....................................................................................... May 1992 – June 1996
Orman International School, Cairo - EGYPT
Specialties:
Maya, Max, CAD, Unity, Unreal 4/5, Houdini, Chaos Cloth (Ue4/5) VRay, RealFlow, Bifrost, Mental Ray, RenderMan.
InDesign, Illustrator, Photoshop, After Effects, Nuke, Zbrush, Boujou, PF-Track, SynthEyes.
C++, HTML, MEL, Python, Scripting for after effects
What I do:
• Strong management skills, ability to manage team and schedule for production pipeline,
day to day task, creating workflow strategy, tasks, meetings, and client checkpoints for production and developing an evaluation system for my team to discover their skills and develop productivity.
• Storyboard and Concept Design for projects, channel branding and TV commercials.
• Autodesk Maya (Modeling, Shading, Ragging Facial expressions).
• Autodesk Maya (nParticles, nCloth, Fur, Hair, fluid).
• Animation TD - 3D/2D tracking skills Boujou, PF-Track and SynthEyes.
• RealFlow.
What I do (CG-Supervisor) specifications::
• Building Creative Strategies for campaigns, channel branding, TV. Commercials
and media production.
• Determines the technical approach needed to achieve the desired look and
behavior of the assets in a commercial or broadcast project using computer
animated graphics advanced technique.
• Estimate project schedules and monitoring project progress while ensuring that
the assets of the production are created, constructed and structured to look the
way the client has determined.
• Building project pipeline time schedule, following the function and move
efficiently, shot by shot throughout all the departments across the entire
pipeline.
Duties and Responsibilities:
1. Creating and developing Storyboard, Concept Design for projects, channel
branding and TV commercials.
2. Identify, define, prioritize and implement specific creative and production
workflow process steps which will enhance the production creative tools.
3. Create, develop and build consensus between Technology, Artists and Production
Management to assist the Director to realize his vision.
4. Set goals for Production Management to successfully manage the day-to-day
production needs in a manner that instills trust and confidence from the
Producers and Directors, Day-to-day production management should include an
effective process for communicating required staffing changes and judgments
with some mechanism for planning, forecasting and ultimately delivering on
potential staffing scenarios for anticipated work.
5. Make sure that production pipeline and time frame is safe for client schedule,
responsible to deliver highend quality to satisfy the client expectations.
6. Setting plans for check points, meetings, PPM, approvals easy to client to take
decisions, set delivery strategy and toolkit materials in all kind to technical
format needed by agency or client.
7. Managing 3d and 2d teams and schedule for production pipeline, and be involved
in every single shot from day one to end of production and final delivery.
Work and practical experience:
Animation Director, consultant
Pieces Interactive AB, ......................................................................................... 11/2020 - Current
THQ Nordic Gaming - KV, SWEDEN http://www.PIAB.se
Art Director.
CRETVO ApS - LED 3DPuslespil ............................................................................. 07/2018 - Current
Danish Business SartUp - Vejle, DANMARK http://www.dk.cretvo.com
Creative Director, Media Consultant
AmrCG (Media & Marketing Solutions)...................................................................... 01/2018 - 04/2019
Dubai Media City - free zone http://www.dk.cretvo.com
Founder, 3D Designer
CRETVO ApS - LED 3DPuslespil ............................................................................. 07/2018 - Current
Danish Business SartUp - Vejle, DANMARK http://www.dk.cretvo.com
Creative Director, Media Consultant
H.H Crown Prince of Dubai Office ............................................................................. 12/2015 - 12/2016
(Al-Maktab for Media & culture center of Dubai) Dubai, UAE http://hamdan.ae/Home
Creative Director, 3D Animator, Promo Producer ................................................ 04/2016 - 07/2016
FOX International Channels (Twofour54) Abu Dhabi. UAE www.foxmoviestv.com www.foxme.tv
Creative Director, Motion Graphic ......................................................................... 09/2015 - 12/2015
Arabtec Construction - Dubai, UAE www.arabtecuae.com
Creative Director, Promo Producer ....................................................................... 05/2012 - 11/2014
Discovery Communications (TV Channel) Dubai, UAE www.discovery.com
CG-Supervisor, Animation TD ................................................................................ 06/2009 - 08/2014
METAphrenie(design, post-production company) Dubai, UAE www.metaphrenie.com
Creative Director, Animation Supervisor ............................................................. 06/2008 - 05/2009
OTV(Channel) Cairo, Egypt www.otvegypt.com
Freelance Creative, Concept Designer, Promo Producer ................................... 03/2007 - 04/2009
FOX International(Channel) Cairo, Egypt www.foxmoviestv.com www.foxme.tv
Animation Supervisor, Creative Director, Character TD ..................................... 02/2005 - 05/2008
Graphic Aroma (post-production company) Cairo, Egypt www.graphicaroma.com
3D Animator, Modeling, Rigging, Story-board ..................................................... 03/2004 - 12/2004
Fenix integrated(post-production company) Cairo, Egypt www.fenixintegrated.com
Art Director, Story-board ........................................................................................ 03/2002 - 06/2003
Qatar Foundation(advertising and multimedia) Doha, Qatar www.qf.org.qa
Art Director, Key Animator, Story-board ............................................................... 05/2001 - 02/2002
T.C.C Animation (animation company) Cairo, Egypt
Director, Storyboard, Key Animator, Layout ....................................................... 02/1997 - 03/2001
Al-Sahar (media and animation company) Cairo, Egypt www.alsahar.com
Key Animator, Art Director Character Designer ................................................... 05/1997 - 10/1997
Gemini Studio (media and animation company) Cairo, Egypt
Key Animator and In-between ................................................................................ 02/1996 - 07/1996
Baby Film (animation studio) Cairo, Egypt
Skills:
Art Skills:
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- Story boarder
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- Concept Design
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- Character Designer
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- Animation TD
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- Layout and pre-visualization
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- Graphic Designer
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- Key Animator
3D/Maya Skills:
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- Animation TD
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- Skeleton solution
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- Ragging
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- Skinning weights
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- Modeling
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- nCloth
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- Krakatoa plugin
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- Facial expressions
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- 2D rendering skills using Maya scripts
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- Maya cloth, fur, hair system
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- Management sequence caching files
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- 3D/2D Tracking skills Boujou and PF-Track
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- Maya Fluid
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- Maya Bifrost
Compositing skills:
- 2d/3d compositing – tracking skills with After Effects.
- Motion Graphics, promos, animated logos, working with advanced plug-ins from
(Trapcode) family like 3D-Stroke, Echospace, Particular, and Shine.
- VFX Artist working with advanced plug-ins for After Effects like Cycore FX,
Genarts Sapphire Plug-in, Reel Smart Motion Blur and CC.
- Color Key, Key Light, working in many commercials with Green/blue screens, and
artistic eye high sensitivity to extract small details.
- Finalize my rendered 3D layers and passes (Beauty, Occlusion, Shadows, Specular,
Reflections, Defuse, ZDepth, Normal Maps, 2D or 3D Motion vectors) Strong managing
composite layers in controllable way to help compositors adjust layers value.
- Professional working with 3D compositing projects, long experience with technical
transfer data between 3d software and 2d software like transfer camera information,
light setup, and animated layers and objects from Maya, Max, C4D to After FX or
from After FX to Maya.
- 3D Elements Plugin for AfterFX, transfer 3D elements created in 3D to AfterFX, so
Import polys, texture it, shade it, animate it, camera and render.
Computer Skills:
I have experience with using all of the following packages:
Operating Systems: (Dos – Windows - Mac)
MS Office: (Word, Excel, Power Point).
Graphics 3D: Autodesk Maya, RealFlow, Mental Ray for Maya, Houdini, RenderMan,
ZBrush, Vue, Boujou, Moujou, PF Track, Motion Builder, Deep Exploration, 3D Studio
Max, Mudbox, and many Maya plug-ins (Bifrost, Bullet, Alembic, Muscle system,
Blast code, Puppet Master).
Graphics 2D: After Effects, Nuke, Combustion, Adobe PhotoShop CS#, Adobe Illustrator CS#,
Adobe Premiere, Final Cut Pro, Painters, Paint Shop, Ink, Paint.
Scripting: (Mel, Python, C++, HTML, Visual Pascal, After Effects scripting)
Presentations: (In Design, Key Note)
Internet Skills: (Bulding website with HTML5 or Flash, Netscape, Internet Explorer,
FireFox, Search skills), founder of CharterKey.com AmrCG.com
General: (Adaptation to use most computer programs).
Honors and Awards:
AL KASS Sports Channels Rebrand - 2015
Promax/BDA
Best Channel Branding
Gettysburg - 2014
Promax/BDA
1- Best Promos at the Movies
2- Best Sound Design
3- Best Editing
Hatfields & McCoys - 2013
Promax/BDA
MKTG Best Entertainment Program Spot
MKTG Best Music without vocals
TEDx Dubai “The Beauty of Small Things” - 2011
Promax/BDA
Best use of original music composition in a promo
Al KASS “Sandman vs Waterman” 2011 Asian Cup Promo
Promax/BDA
1- Most Outstanding Promo of the year.
2- Best Sports Promo
3- Best Special Event Promo
4- Art Direction & Design
5- Topical Promo
6- Special Project Award
Drugs - 2008
Promax/BDA
Best Public Service Announcement
Film Piracy - 2008
Promax/BDA
Best Public Service Announcement
SoccaStars - 2006
Promax/BDA
2nd Promax/BDA Arabia Awards
Gold Isis: best mixed media animation
SoccaStars - 2006
Promax/BDA 2nd Promax/BDA Arabia Awards
Gold Isis: best title sequence
Groups and Associations:
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SYNDICATE OF PLASTIC ARTS .......... Cairo - Egypt since 2001 to present
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Egyptian National Art Committee .......... Cairo - Egypt
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International Association of Art ............. Cairo - Egypt
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Qatari Art Committee ........................... Doha - Qatar
Languages:
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Arabic: native
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English: fluent
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German: fair
References furnished upon request
